We all know that Instagram has become one of the best places to do marketing for your business, In today's business world, branding is key. This is especially true in the marketplace, where customers frequently want trust from a recognizable face or reputed logo.
We already know how people use Instagram. and what They are looking for: are mainly 3
- Content that is relevant to their personal and professional life.
- Interesting and entertaining content
- Promotion of products
but wait, it can be hard to find successful brands on social media platforms.
Luckily, we’ve already done the research and put together this list of 5 Instagram brands that nailed their marketing strategy. and how these brands feature their content, earning high follower counts and high engagement rates.
Check out this list of brands that are now thriving on Instagram and why their posts are so unique.
1) Vans - (16.9M Followers)
Vans is a great example of a company that does social media well. It has racked up more than 495,000 followers for its main account, which it uses to post about Vans products and skateboarding.
Vans also focus on what's known as native advertising, or ads that look similar to its other posts but encourage viewers to purchase products directly from them rather than click through.
The brand expertly uses #hashtags and links within posts; giving followers who want more information or stockist details exactly what they're looking for, says O'Reilly.
If you’re trying to figure out how to build an audience on Instagram, paying attention to Vans' tactics could help your own efforts pay off.
Vans, the producer of the legendary checkered slip-on sneakers, has a lively Instagram account that features both product photographs and action photos of people expressing themselves in their Vans stuff.
Looking at Vans' Instagram account, it's noticeable that the brand's identity is no longer primarily based on skateboarding. While there will still be skateboarders in the photographs, there will also be surfers, bikers, and other trendy shoe-lovers.
As your brand's identity and messaging develop, so should your content. Don't know where to begin with a plan like this? For marketing advice from professionals, listen to this podcast:
2) Beardbrand - (214K Followers)
Beardbrand is a high-end grooming line aimed at a very specific demographic: urban males with beards. Their goal is to "transform the way society perceives beardsmen" by using Instagram to create and share their target market's modern lifestyle.
Beardbrand's visual material blends professional model photographs with styled product shots in a way that appeals to their target demographic while also elevating the concept of men's grooming in general.
They utilize Instagram to raise brand exposure and discovery before attempting to convert followers to email subscribers.
Beardbrand routinely promotes the unique content featured through their newsletter, which is a key strategy for increasing brand sales (and helping them reach $100,000 in monthly revenue by 2020).
3) Carli Bybel - (4.7M followers)
Carli Bybel is a beauty vlogger that is dedicated to making makeup easy, fun, and relatable. She documents her crazy life as a newlywed by using bright colors and creative filters, including her husband (who has an impressive following in his own right) in photos.
Her videos include inspirational messages and some great tips on products or makeup trends that she likes.
Carli Bybel has great branding as both herself and also as a brand within her industry; most of her fans recognize her from other areas of social media too, which keeps her integrated into their lives.
Her constant creativity inspires others to keep creating and thinking outside of their box when it comes to documenting their lives on social media channels like Instagram for marketing purposes.
This makeup artist and vlogger is a brilliant example of how to use Instagram personal brands for marketing purposes. She has her own line of cosmetics, but she also loves to promote other brands that she uses in her videos like Colourpop and Too Faced Cosmetics.
Her bio links directly to all of these channels for further brand recognition when using her products or watching her vlogs. Makeup artists are fairly easy to find on Instagram now, so why do people follow Carli Bybel?
4) Cooking With Constance - (15.5K Followers)
Cooking With Constance is a food, travel, and lifestyle Instagram that showcases everything from beautiful food shots to landscape photography. With more than 10,000 followers on Instagram (and dozens of daily interactions with readers).
Cooking With Constance is an example of what a dedicated person can do to build a brand around their love for cooking and creativity. Looking through their feed can be an inspiration in itself—especially if you’re looking for new meal ideas or want some help expanding your cookbook collection.
While nothing beats actually trying out new dishes yourself, Cooking With Constance makes it easy to imagine being at all those places thanks to stunning photographs that look like they could be featured in magazines or on blogs themselves.
This isn't your regular vegan brand that compares and contrasts vegan and non-vegan lives. Cooking With Constance, on the other hand, offers delicious and healthful meals that even the most devoted meat-eaters will appreciate.
Holiday recipes, fast and simple lunches, and plant-based living recommendations are just a few of the sorts of content you'll discover on her tasty feed.
5) Go Pro - (19.1M Followers)
GoPro uses Instagram to tell stories, pictures, and videos that were taken using GoPro’s cameras.
If you want to see what goes on inside GoPro’s headquarters, look no further than its Instagram account:
Besides selfies and behind-the-scenes shots, users can check out photos of GoPros used in dangerous situations and watch people play extreme sports.
In other words, these images are about lifestyle—and a lifestyle that’s catching on among young adults who want to capture their lives on camera.
In fact, GoPro has become so popular among millennial photographers that it’s begun partnering with photography magazines to create photo books that feature extraordinary GoPro moments.
Finally
Take a cue from how these five Brands that nailed their branding on Instagram and use that on your brand to showcase your way of branding with creatives to match your target audience, Instagram is the best tool to begin your branding journey.
This is how I would end my post: There are plenty of brands out there with Instagram accounts that offer nothing more than promotional material.
But if you want to attract an audience and make them into fans, consider telling your brand story through a platform like Instagram. Your brand story should show customers how they fit into your world.
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